Book More Jobs. Upgrade Your Bays. Zero Upfront CapEx. Pays for itself in 1 to 2 shop hours. The 30-Day First-Bay-Filled Guarantee.
The only platform that combines a 24/7 AI-booking front desk with a zero-down equipment leasing program. Stop missing calls and stop overpaying the tool truck.
View the 60-Day Macro Field Test
See exact SMS lead counts and conversion rates across distinct auto shops in TN & VA.
Shop Owners Don't Lie About Revenue.
Verified results from our beta rollout across independent shops in Tennessee and Virginia.
"I run a two-bay shop and answer half my calls with a ratchet in my hand. VETRA catches the missed calls, asks the right questions, and sends me qualified jobs by text. It felt like adding a front counter person without adding payroll."
"We kept our current CRM and just layered VETRA on top. No retraining the staff, no workflow headache. Leads started coming in cleaner and faster, and my service writer spends way less time chasing bad inquiries."
"The dashboard is simple, my team learned it in a day, and we did not have to ditch the systems we already use. The 0% APR first lease made it possible to add equipment without tying up cash."
Unlock Tomorrow's Tech, Today. Zero Upfront.
You shouldn't have to drain your cash flow or sign a predatory 15% loan just to offer modern A/C recharges or ADAS calibrations. When you run your front desk on VETRA's AI widget, you unlock exclusive access to our Zero-Markup Equipment Program. We buy the industry's best machines, and you just finance the raw depreciation at 0% down. No massive markups. No traditional financing traps. Just the tech you need to capture higher-ticket jobs.
Autel Ultra S2 + AI Intake
Combine guided diagnostics with pre-qualified SMS leads. Your team starts jobs with better context and closes authorizations faster.
0% APR First Lease
Upgrade equipment without draining cash flow. Finance depreciation, not tool truck markups, while VETRA feeds your bays qualified jobs.
Simple Dashboard + Any CRM
No rip-and-replace. Keep your current CRM and workflow, and use VETRA as a clean top-of-funnel layer your team can learn in a day.
We don't sell bloated software. We sell booked bays.
See exactly how VETRA stacks up against the tools shops are already paying for.
| Feature |
Mitchell 1
$600–900 / mo
|
Tekmetric
$300–500 / mo
|
VETRA
from $300 / mo
|
|---|---|---|---|
| Live in 48 hours | 3–6 weeks | 2–4 weeks | ✓ |
| AI captures leads 24/7 | — | — | ✓ |
| Instant SMS to your pocket | — | — | ✓ |
| Hardware lease included | — | — | ✓ 0% down |
| Bolts on to your current site | Partial | — | ✓ |
| Simple daily dashboard | ✓ | ✓ | ✓ |
| Pairs with your current CRM | Partial | Partial | ✓ No migration |
| No IT team required | — | Partial | ✓ |
| Inventory and payroll modules | ✓ | ✓ | — Not our focus |
| Deep accounting suite | ✓ | ✓ | — Pair with existing tools |
| 0% APR first hardware lease | — | — | ✓ |
| Cancel anytime option | Annual contract | Annual contract | ✓ No Contract plan |
| Monthly cost | $600–900 | $300–500 | from $300 |
Competitor pricing based on publicly listed plans as of Q1 2026. Features reflect standard tier availability.
Is VETRA Right For My Shop?
Every question we hear before a shop says yes.
Do We Got Your Attention?
We know what you're thinking—this actually works. And we know you're ready to see how it transforms your shop.
Built For Service Writers.
Apex AI is custom-engineered to qualify leads, gather diagnostic data, and quote accurately based on your shop's specific parameters.
Exact Vehicle Match
Customers select their exact Year/Make/Model from the NHTSA database. The AI knows exactly what car is on the hook.
Your Exact Labor Rates
Adjust your hourly rates and parts buffers in real-time, ensuring the AI quotes exactly how you would at the front desk.
Protects Your Liability
It knows the difference between a known repair and a vague symptom. Instead of blindly guessing parts, it actively sells your diagnostic fee.
Instant SMS Handoff
The second the AI qualifies a hot lead, it sends a formatted text message straight to your pocket with the customer's car, symptom, and quote.
Theme-Matched Widget
Match the widget to each shop website with custom colors, button styles, and tone so it feels native to your brand instead of a generic overlay.
Live in 48 Hours
Most shops can launch quickly without a full website rebuild, so your team starts capturing missed leads almost immediately.
Fast Offer Edits
Update pricing offers, CTA language, and widget styling fast, so your message stays aligned with promotions and seasonality.
Skyrocket Your Local Google Clicks
The Problem: Ranking on Google is useless if your listing looks exactly like the shop down the street. If your only call-to-action is "Call Us," modern drivers will scroll right past you.
The Apex Solution: Update your Google Ads and search descriptions to say: "Get an Instant Online Estimate" and "Upload a Photo of Your Issue." You instantly become the most attractive option on the search page.
The ROI for Your Shop:
- Steal Competitor Traffic: Drivers actively avoiding phone calls will click your link over the competition every single time.
- Lower Ad Costs: Google rewards higher Click-Through Rates with cheaper ad costs. You get more traffic for less money.
- Instant Conversions: Once they click to get their estimate, our Vetra Advisor captures their name and number before they ever leave the page.
Company Roadmap
A transparent build pipeline for investors and customers showing what we launched, what is in active build, and what ships next.
The Apex Search Network
Stop fighting for local Google Ads space. We are building the ultimate spontaneous booking engine, designed exclusively to fill your empty bays on demand.
We are launching a consumer-facing platform where local drivers can instantly search for repair estimates in their area. When a customer in your city types in their vehicle issue, the Apex Network goes to work:
Instant Lead Alert
Your shop dashboard instantly receives a ping with the customer's vehicle data and estimated repair request.
Capture Empty Bays
If you have an empty bay or a canceled appointment, you accept the ping and claim the booking.
Commitment Up Front
The customer pays a small base holding fee through our platform to lock in their slot, then gets routed straight to your garage.
When the Apex Search Network goes live, it will be a premium tiered service. As an early widget adopter, you don't just get access, you get VIP status for life.
Receives network pings with a 10-minute delay and a standard local capture radius.
You bypass the line with instant zero-delay pings, plus your exclusive capture radius is permanently expanded by an additional 10 miles. You get first rights to local leads before standard shops even see them.
Customers don't know car parts.
VETRA does.
When a customer tries to describe a "weird metal bar hanging down," they get frustrated and leave. VETRA allows them to instantly upload a photo of the damage from their driveway.
-
Visual Diagnostics
Instantly identifies damaged suspension components, warning dashboard lights, and body damage.
-
Contextual Routing
Photos bypass text agents and are routed directly to a massive, proprietary Vision-Language parameter engine.
"I hit a pothole and this is bent under the front right wheel."
Based on the photo, that is your front lower control arm, and it is severely bent. It is unsafe to drive the vehicle in this condition. I can schedule a tow to our shop, and our current flat rate for a control arm replacement starts at $385 + alignment. Would you like me to send a tow truck?
VETRA Tech Refresh Program
0% APR on your first leased unit. Add a second unit and 12% APR applies to the higher-value unit.
Robinair AC1234-9
The A/C Money Maker
- Turn away zero A/C jobs.
- Pays for itself in 1 job/month.
- VETRA handles the depreciation.
Autel MaxiSys Ultra
The Brain
- Dealership-level diagnostics, no dealership cash flow.
- Advanced module programming included.
- Own the king of diagnostic tablets.
Autel MaxiSys Ultra S2
The Flagship Upgrade
- New-gen scan horsepower for faster, deeper diagnostics.
- Built for high-volume shops running advanced workflows.
- Premium capability without premium upfront cash strain.
Autel MaxiSYS ADAS Calibration
The Calibrator
- Keep ADAS revenue in-house.
- Bill $300–$600 per calibration.
- Market as ADAS-certified instantly.
Autel MaxiIM IM608 Pro II
The Key Master
- Unlock pure profit with in-house key programming.
- Program European & Domestic keys instantly.
- Run "Spare Key Specials" for instant ROI.
MotorVac TransTech IV+ Plus
The Fluid Specialist
- Add profitable fluid exchange services in-house.
- Drive repeat maintenance revenue.
- Fast payback with high-frequency services.
Stop Bleeding Revenue.
Every hour your shop is closed, or every time a service writer places a customer on hold, you are losing highly qualified leads to the shop down the street.
Percentage consumed by rent, payroll, utilities.
Voicemails, drop-offs, and calls placed on hold.
Percentage of missed leads the AI successfully books.
Vehicles successfully scheduled by AI.
After $1,948 overhead & $299 AI software cost.
Hardware Offer Calculator
Rough model for bundled equipment economics. Tune these numbers to match your exact offer terms.
First selected unit is subsidized at 0% APR. If a second product is selected, the higher-value unit gets a 12% APR adjustment.
Filters, fluids, disposables, and related variable costs.
Jobs completed with bundled equipment capacity.
After -$3,119 margin-adjusted costs & -$115 lease payment.
Combined AI + Hardware Profit Engine
Let's See The Real Numbers.
Deployed across distinct facilities. From metro volume centers to rural specialty shops.
Performance Summary
Finalize Your Build
Confirm your Economics configuration, review financing, sign your agreement, and complete payment securely. You're one step away from deployment.
Live Checkout Build
From EconomicsNeed to tweak your build?
Adjust assumptions and hardware mix in Economics, then use "Finalize This Build" again to refresh checkout instantly.
Cancel anytime, 30-day money-back guarantee.
Best recurring rate with 12-month commitment.
Checkout Path
Bundle mode starts hardware underwriting alongside software checkout.
Hardware financing acknowledgements
Complete Your Checkout
Fast lane: only email and shop name required before payment review.
SSL Encrypted
All payment data is transmitted securely through Stripe's encrypted infrastructure.
PCI Compliant
We never see or store your payment methods. All processing is handled by Stripe.
Instant Deployment
After payment clears, your shop goes live within 24 hours with full support.
Questions Before Checkout?
Our team is available to walk through payment options, hardware financing, or any contract details.