WELCOME TO VETRA | THE ALL-IN-ONE GROWTH PLATFORM FOR AUTO SHOPS.

Book More Jobs. Upgrade Your Bays. Zero Upfront CapEx. Pays for itself in 1 to 2 shop hours. The 30-Day First-Bay-Filled Guarantee.

The only platform that combines a 24/7 AI-booking front desk with a zero-down equipment leasing program. Stop missing calls and stop overpaying the tool truck.


30-Day Money-Back Guarantee for first-time No Contract subscribers
SMS Handoff
Zero Dashboards
NHTSA Integrated

View the 60-Day Macro Field Test

See exact SMS lead counts and conversion rates across distinct auto shops in TN & VA.

Explore Data

Unlock Tomorrow's Tech, Today. Zero Upfront.

You shouldn't have to drain your cash flow or sign a predatory 15% loan just to offer modern A/C recharges or ADAS calibrations. When you run your front desk on VETRA's AI widget, you unlock exclusive access to our Zero-Markup Equipment Program. We buy the industry's best machines, and you just finance the raw depreciation at 0% down. No massive markups. No traditional financing traps. Just the tech you need to capture higher-ticket jobs.

Robinair AC1234-4
Retail $6,800
VETRA Rate: $95/mo
$0 down
Autel MaxiSys Ultra
Retail $5,500
VETRA Rate: $90/mo
$0 down

We don't sell bloated software. We sell booked bays.

Stop paying for HR dashboards and inventory trackers you'll never use.

The "Legacy Shop CRM" Way

The VETRA Way

Takes 3 months to learn
Live and booking jobs in 48 hours
Forces you to change your workflow
Bolts onto the system you already use
Requires you to sit at a desk
Runs on autopilot while you turn wrenches
Loaded with features you never use
100% focused on capturing and retaining customers
Costs $500+ every month
Monthly Price as low as $150.
Makes you buy your own hardware
Unlocks zero-markup equipment leases

Do We Got Your Attention?

We know what you're thinking—this actually works. And we know you're ready to see how it transforms your shop.

Built For Service Writers.

Apex AI is custom-engineered to qualify leads, gather diagnostic data, and quote accurately based on your shop's specific parameters.

Intelligent Intake

Exact Vehicle Match

Customers select their exact Year/Make/Model from the NHTSA database. The AI knows exactly what car is on the hook.

Custom Engine

Your Exact Labor Rates

Adjust your hourly rates and parts buffers in real-time, ensuring the AI quotes exactly how you would at the front desk.

Smart Triage

Protects Your Liability

It knows the difference between a known repair and a vague symptom. Instead of blindly guessing parts, it actively sells your diagnostic fee.

Zero Dashboards

Instant SMS Handoff

The second the AI qualifies a hot lead, it sends a formatted text message straight to your pocket with the customer's car, symptom, and quote.

The Click Magnet Search Advantage

Skyrocket Your Local Google Clicks

The Problem: Ranking on Google is useless if your listing looks exactly like the shop down the street. If your only call-to-action is "Call Us," modern drivers will scroll right past you.

The Apex Solution: Update your Google Ads and search descriptions to say: "Get an Instant Online Estimate" and "Upload a Photo of Your Issue." You instantly become the most attractive option on the search page.

The ROI for Your Shop:

  • Steal Competitor Traffic: Drivers actively avoiding phone calls will click your link over the competition every single time.
  • Lower Ad Costs: Google rewards higher Click-Through Rates with cheaper ad costs. You get more traffic for less money.
  • Instant Conversions: Once they click to get their estimate, our Vetra Advisor captures their name and number before they ever leave the page.

Company Roadmap

A transparent build pipeline for investors and customers showing what we launched, what is in active build, and what ships next.

Coming Soon

The Apex Search Network

Stop fighting for local Google Ads space. We are building the ultimate spontaneous booking engine, designed exclusively to fill your empty bays on demand.

How It Works

We are launching a consumer-facing platform where local drivers can instantly search for repair estimates in their area. When a customer in your city types in their vehicle issue, the Apex Network goes to work:

The Ping

Instant Lead Alert

Your shop dashboard instantly receives a ping with the customer's vehicle data and estimated repair request.

The Fill

Capture Empty Bays

If you have an empty bay or a canceled appointment, you accept the ping and claim the booking.

The Close

Commitment Up Front

The customer pays a small base holding fee through our platform to lock in their slot, then gets routed straight to your garage.

VIP Grandfather Clause

When the Apex Search Network goes live, it will be a premium tiered service. As an early widget adopter, you don't just get access, you get VIP status for life.

Standard Tier

Receives network pings with a 10-minute delay and a standard local capture radius.

Your VIP Tier

You bypass the line with instant zero-delay pings, plus your exclusive capture radius is permanently expanded by an additional 10 miles. You get first rights to local leads before standard shops even see them.

Vision-Language Integration Released 03.18.26

Customers don't know car parts.
VETRA does.

When a customer tries to describe a "weird metal bar hanging down," they get frustrated and leave. VETRA allows them to instantly upload a photo of the damage from their driveway.

  • Visual Diagnostics

    Instantly identifies damaged suspension components, warning dashboard lights, and body damage.

  • Contextual Routing

    Photos bypass text agents and are routed directly to a massive, proprietary Vision-Language parameter engine.

Diagnostic Scan / Session #882

"I hit a pothole and this is bent under the front right wheel."

Apex logo

Based on the photo, that is your front lower control arm, and it is severely bent. It is unsafe to drive the vehicle in this condition. I can schedule a tow to our shop, and our current flat rate for a control arm replacement starts at $385 + alignment. Would you like me to send a tow truck?

VETRA Tech Refresh Program

Stop owning yesterday's tools. Get the industry's best hardware for the price of a daily lunch.

0% Down. 100% Tax Deductible. Swapped for new models every 3-5 years.

Choose your preferred lease term
Highest ROI
Robinair AC1234-4

Robinair AC1234-4/9
The A/C Money Maker

  • Turn away zero A/C jobs.
  • Pays for itself in 1 job/month.
  • VETRA handles the depreciation.
Retail Cost: ~$6,800
Stop turning away modern A/C jobs.
$6,800 Upfront CapEx
$95 / mo
Requires active VETRA AI Booking Widget
Most Popular
Autel MaxiSys Ultra

Autel MaxiSys Ultra
The Brain

  • Dealership-level diagnostics, no dealership cash flow.
  • Advanced module programming included.
  • Own the king of diagnostic tablets.
Retail Cost: ~$4,800 - $5,500
Dealership-level diagnostics without the dealership cash flow.
$5,500 Upfront CapEx
$90 / mo
Requires active VETRA AI Booking Widget
Autel MaxiSYS ADAS Calibration Frame System

Autel MaxiSYS ADAS Calibration
The Calibrator

  • Keep ADAS revenue in-house.
  • Bill $300–$600 per calibration.
  • Market as ADAS-certified instantly.
Retail Cost: ~$12,000 - $15,000
Keep the ADAS revenue in-house.
$15,000 Upfront CapEx
$235 / mo
Requires active VETRA AI Booking Widget
Autel MaxiIM IM608 Pro II

Autel MaxiIM IM608 Pro II
The Key Master

  • Unlock pure profit with in-house key programming.
  • Program European & Domestic keys instantly.
  • Run "Spare Key Specials" for instant ROI.
Retail Cost: ~$3,200
Unlock pure profit with in-house key programming.
$3,200 Upfront CapEx
$50 / mo
Requires active VETRA AI Booking Widget
Quote Generated & Sent via SMS

Stop Bleeding Revenue.

Every hour your shop is closed, or every time a service writer places a customer on hold, you are losing highly qualified leads to the shop down the street.

Hourly Labor Rate$150/hr
Average Billed Hours2.5 hrs
Shop Overhead Cost40% ($0)

Percentage consumed by rent, payroll, utilities.

Missed Inquiries per Week20 leads

Voicemails, drop-offs, and calls placed on hold.

AI Conversion Rate15%

Percentage of missed leads the AI successfully books.

Deployment Plan Promo Active
Select your infrastructure tier.
$399
$299/mo
No Contract
$399 $299
3-Month
$349 $249
12-Month
$299 $199
New Monthly Repair Orders
13 Jobs

Vehicles successfully scheduled by AI.

At 15% conversion capture.
Gross Recovered Revenue
$4,871
Top-line revenue added before expenses
Pure Net Profit (Take-Home)
$1,927

After $1,948 overhead & $299 AI software cost.

1.9x ROI

Military-Grade Isolation.

Data processed locally on hardware we physically control. Never sent to public clouds.

100% Air-Gapped

The LLM engine has restricted outbound access. Customer data is never used to train global models.

Cloudflare Tunnels

Traffic bypasses public DNS and routes through encrypted Zero Trust Tunnels directly into our node.

Ephemeral Memory

Short-term memory is wiped the moment the session ends. Zero persistent storage of PII.

The Liability of Cloud AI

Why 99% of generic "AI Service Advisors" are walking data privacy lawsuits waiting to happen.

The SaaS Wrapper Trap

  • Data Surrender: When a customer uploads a photo containing a license plate or VIN to a standard bot, it is sent directly to OpenAI's public API servers.

  • Shadow Training: Read the fine print. Many third-party wrappers legally allow your shop's proprietary labor rates to train their future global models.

  • Shared Vulnerability: If a major cloud provider experiences a data breach, your customers' phone numbers and repair histories are exposed.

The VETRA Edge Guarantee

  • Total Sovereignty: Every text token generated, every photo analyzed, and every phone number captured stays entirely on our dedicated hardware.

  • Proprietary Protection: Your labor matrix, parts margins, and customer lists are cryptographically walled off. We never use your shop's data to train anything.

  • Zero Third-Party Risk: Because we process locally and do not rely on standard SaaS APIs, you are completely shielded from corporate data breaches.

Choose Your Commitment

Lock in your rate. All plans include full AI infrastructure, vision-model quoting, SMS handoff, and local processing.

Try risk-free: 30-day money-back guarantee on your first No Contract month.

Avg Monthly AI Leads
45+

Across active field-test shops

Booked Job Conversion
6-11%

From qualified SMS handoff leads

Est. Added Revenue
$1.8k-$4.5k

Per month depending on shop size

30-day money-back guarantee (first No Contract month)
Fast setup, no long onboarding delay
Cancel anytime on No Contract
Swipe plans, tap one, then continue to checkout.
RISK-FREE 30 DAY GUARANTEE
ACH FIRST

No Contract

Cancel anytime

$299/mo

Billed monthly

  • Full AI infrastructure
  • SMS handoff & booking
  • Local hardware processing
  • ACH first (card also available)
  • 30-day money-back guarantee
ACH FIRST

3 Month Commitment

Billed monthly for 3 months

$249/mo

Total over term: $747

  • Everything in No Contract
  • ACH first (card also available)
  • Priority support queue
  • 3-month commitment
ACH ONLY

3 Month Upfront

One ACH payment upfront

$675

Equivalent to $225/mo for 3 months

  • Everything in No Contract
  • ACH only checkout
  • Priority support queue
  • 3-month commitment paid upfront
ACH FIRST

12 Month Commitment

Billed monthly for 12 months

$199/mo

Total over term: $2,388

  • Everything in 3 Month
  • ACH first (card also available)
  • Dedicated account manager
  • 12-month commitment
ACH ONLY

12 Month Upfront

One ACH payment upfront

$1,800

Equivalent to $150/mo for 12 months

  • Everything in 3 Month
  • ACH only checkout
  • Dedicated account manager
  • 12-month commitment paid upfront

Get Started in 15 Seconds

Step 1 of 2: Tell us where to send setup details plus your fastest contact number.

We only use this to coordinate onboarding and implementation.

Need Invoice Terms?

If you need custom terms, we can still send an ACH invoice manually.