It is intentionally simple. You get a lightweight dashboard to review leads and status, plus instant text alerts. Most teams are comfortable in under a day, and there is no long training cycle.

No. VETRA is a front-of-funnel capture tool, not a shop management system. It bolts on to whatever website or CRM you already run. You keep running your shop the same way — VETRA just makes sure leads stop falling through the cracks before they ever reach your existing system.

Generic chatbots and voicemail trees say "We'll call you back!" VETRA handles both web conversations and after-hours calls. It knows the difference between a '2019 F-150 with a misfire on cylinder 4' and a vague noise complaint, pulls the exact vehicle from the NHTSA database, prices the job using your labor rates, sells your diagnostic fee when it can't quote confidently, and — critically — sends a booking link directly inside the chat so the customer can lock in an appointment on the spot without ever calling. It fires the confirmed lead straight to your phone. It acts like a trained service writer, not a popup form.

No Contract plans cancel with 14 days notice. No termination fees, no confiscated equipment, no awkward cancellation calls. Your first month also includes a full 30-day money-back guarantee — if you don't fill at least one new bay, we refund you completely. 12-Month Commitment plans are binding for their term, which is how we offer the lower rate.

Yes. Financing requires a personal guarantee and active commercial insurance that lists us as the beneficiary on the financed unit. Standard underwriting also applies (6+ months in business, active commercial account, verifiable shop address). Your first leased unit remains subsidized at 0% APR.

Vetra doesn't replace your relationships — it just makes sure no call goes unanswered. If you pick up the phone, great. Vetra only kicks in when you can't. After hours, on the lift, or slammed with another customer. The AI is trained to sound like a knowledgeable local advisor, not a corporate phone tree. Your regulars won't notice the difference at 8 PM on a Friday.

Vetra never blind-quotes complex work. If a customer describes a weird noise or a check engine light, the AI doesn't guess — it sells your diagnostic fee and books the appointment. You only allow it to quote standardized flat-rate jobs you've pre-approved, like oil changes, AC recharges, or alignments. You stay in control of your pricing.

Vetra filters them out before they reach you. Every lead has to provide a year, make, model, and describe the issue. Vague or non-committal conversations get gently deflected. By the time a lead hits your phone, it's already pre-qualified — a real driver with a real problem who is ready to book.

If your average repair order is $450–$800, Vetra pays for itself the moment it catches a single dropped call or missed website visit in a month — everything after that is profit. Use the Economics calculator on this page to model your exact shop numbers. Most shops see a 5–15x return on their monthly spend within the first 60 days.

We don't sell traffic — we capture the traffic you already have and grow it. Vetra's Pro plan creates a flywheel: every completed visit triggers a Google review request, more reviews push you higher in local search, higher ranking means more impressions, and more impressions means more people land on your site — where Vetra is waiting to convert them. No ad spend. No SEO agency. Just a compounding system that works harder the longer you run it.

Traditional tool trucks mark up equipment 15–20% and then charge interest on top of that markup. We buy equipment direct and lease you the raw depreciation with no markup. The only requirement is that you run Vetra alongside it — which is what drives the high-margin jobs that pay for the machine anyway. The math actually works in your favor.

None. No setup fee, no onboarding fee, no per-text or per-minute telecom charges. Your flat monthly subscription covers the AI engine, voice compute, SMS, and dashboard access. Your bill is the same number every single month.

Because we're a small, independent team — you don't submit tickets into a black hole. You have a direct line to the people writing the code. When you have feedback or need a specific tweak for your shop's workflow, we listen and we act. We regularly build and ship customer-requested features in the same week they're raised. Your input shapes the product.