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Terms of Service

Last updated: March 23, 2026  ·  Effective immediately

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Subscriber," "you," or "your") and Apex Conversion Group, LLC ("Apex," "we," "us," or "our") governing your access to and use of the Vetra Virtual Advisor platform, the Apex website, and all related services.

By purchasing a subscription, clicking "Proceed to Payment," or otherwise accessing our services, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a business, you represent that you have authority to bind that business.

1. Description of Services

Apex Conversion Group provides the Vetra Virtual Advisor — an AI-powered widget that auto repair shops embed on their websites. The widget allows end users (vehicle owners) to describe automotive issues, upload photos, and receive a soft repair estimate, after which the lead information is delivered via SMS to the subscribing shop owner.

Services include:

Services are provided "as-is" and are subject to change, improvement, or modification with reasonable notice.

2. Eligibility

You must be at least 18 years old and operating a legitimate auto repair or automotive service business to subscribe. By subscribing, you represent that all information you provide is accurate and complete.

3. Subscription Plans and Pricing

Apex offers the following subscription options:

Plan Billing Amount Commitment
No Contract Monthly $299/mo Cancel anytime
3-Month Commitment — Monthly Monthly for 3 months $249/mo 3-month minimum
3-Month Commitment — Upfront One-time $675 Paid in full, no renewal
12-Month Commitment — Monthly Monthly for 12 months $199/mo 12-month minimum
12-Month Commitment — Upfront One-time $1,800 Paid in full, no renewal

All prices are in U.S. dollars and are exclusive of any applicable taxes. Apex reserves the right to change pricing upon 30 days' notice to existing subscribers.

4. Payment Terms

Payment Processing

All payments are processed by Stripe, Inc. By completing checkout, you also agree to Stripe's Terms of Service. Apex does not store your full payment credentials.

ACH Payments

Monthly plans are set up with ACH bank transfer as the preferred payment method. One-time upfront plans require ACH payment. By providing your bank account information, you authorize Apex (via Stripe) to initiate ACH debit entries to that account for the amounts and on the schedule associated with your selected plan. You have the right to revoke this authorization by contacting us, subject to the cancellation terms below.

Failed Payments

If a payment fails, Stripe will retry according to its standard retry schedule. If payment is not resolved within 7 days, your access to the platform may be suspended until payment is brought current. You remain responsible for all outstanding amounts.

Taxes

You are responsible for any sales tax, VAT, or similar taxes applicable to your subscription based on your jurisdiction.

5. Commitment Plans and Auto-Cancellation

Monthly Commitment Plans

The 3-Month Monthly and 12-Month Monthly plans are fixed-term commitments. You agree to pay for the full commitment period (3 or 12 months, respectively). These subscriptions are automatically cancelled by our system after the commitment term is complete — you will not be billed beyond your agreed term. Stripe will send a cancellation confirmation to your email on file when the term ends.

Upfront Plans

The 3-Month Upfront and 12-Month Upfront plans are single one-time payments covering the full commitment period. No recurring billing occurs. Service access is provided for the duration of the paid-for period.

No Contract (Month-to-Month) Plan

This plan bills monthly and continues until you cancel. See Section 6 for cancellation instructions.

6. Cancellation Policy

No Contract Plan

You may cancel your No Contract subscription at any time by contacting us at legal@apexconversiongroup.com. Cancellations take effect at the end of the current billing period. No partial refunds are issued for unused days in the current period.

Monthly Commitment Plans (3-Month and 12-Month)

You have entered into a fixed-term commitment. Early cancellation before the end of the commitment term is not permitted, and you remain responsible for all remaining monthly payments in the commitment period. If you believe there is an exceptional circumstance, contact us and we will review on a case-by-case basis.

Upfront Plans

Upfront payments are non-refundable once the service period has commenced. If you cancel before the service period begins, please contact us immediately.

30-Day Money-Back Guarantee (First-Time No Contract Subscribers)

First-time subscribers who choose the No Contract plan are eligible for a one-time 30-day money-back guarantee. If you are not satisfied, email legal@apexconversiongroup.com within 30 calendar days of your initial No Contract charge and request cancellation under this guarantee.

The guarantee applies only to the first month of a first-time No Contract subscription and does not apply to 3-Month or 12-Month commitment plans, upfront plans, renewals, reactivations, setup services already completed, or custom implementation work.

7. Refund Policy

All sales are generally final, except as expressly stated in these Terms. We may issue refunds in the following circumstances:

Refund requests must be submitted to legal@apexconversiongroup.com within 30 days of the charge. Approved refunds are processed via Stripe to the original payment method within 5–10 business days.

8. SMS Consent and TCPA Compliance

Consent to Receive SMS

By subscribing to any Apex plan, you expressly consent to receive automated SMS messages from Apex at the phone number associated with your account. These messages constitute the operational "SMS handoff" feature — notifications delivered to your mobile device containing lead information captured from widget interactions on your website.

Your Obligations Regarding End User SMS

The Vetra widget collects phone numbers from your end customers. You, as the Subscriber, are solely responsible for ensuring that any follow-up SMS or phone communications you send to those end users comply with the TCPA and all applicable federal, state, and local laws. This includes obtaining required prior express written consent before sending any marketing or promotional text messages to those customers.

Apex is not liable for any TCPA violations or regulatory penalties arising from your direct communications with end users captured through the widget.

9. Acceptable Use

You agree not to:

Apex reserves the right to suspend or terminate your account immediately for material violations of these terms.

10. Important Disclaimer: Soft Quotes Are Not Guaranteed Estimates

The repair estimates and soft quotes generated by the Vetra Virtual Advisor are AI-generated approximations based on general vehicle data and described symptoms only. They are not professional mechanical diagnoses, safety assessments, or guaranteed repair prices. Actual costs may vary based on physical inspection, parts availability, labor rates, and other factors.

You agree to disclose to your end customers that any estimate from the widget is a soft quote and subject to change upon in-person inspection. Apex is not liable for any reliance on AI-generated estimates by you or your customers.

11. Intellectual Property

All content, software, AI models, and technology comprising the Apex platform are owned by Apex Conversion Group and protected by applicable intellectual property laws. Your subscription grants you a limited, non-exclusive, non-transferable license to use the platform for your business purposes during the subscription term. No ownership rights are transferred.

You retain ownership of your shop's proprietary data (labor rates, pricing, business information). By using the platform, you grant Apex a limited license to use that data solely to configure and operate the widget on your behalf.

12. Confidentiality

Each party agrees to keep confidential any non-public information disclosed by the other party that is designated as confidential or that reasonably should be understood to be confidential. Apex will not share your shop's labor rates, pricing configurations, or business data with any third party or use it to train AI models for any party other than yourself.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, APEX CONVERSION GROUP, ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:

IN NO EVENT SHALL APEX'S AGGREGATE LIABILITY TO YOU EXCEED THE TOTAL AMOUNT PAID BY YOU TO APEX IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM.

14. Indemnification

You agree to indemnify, defend, and hold harmless Apex Conversion Group and its officers, directors, employees, and agents from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to: (a) your violation of these Terms; (b) your use of the platform; (c) your violation of any third party's rights; or (d) any TCPA, CAN-SPAM, or other regulatory violation arising from your communications with end users.

15. Disclaimer of Warranties

THE APEX PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. APEX DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS.

16. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of Tennessee, without regard to its conflict of law provisions.

Any dispute arising out of or relating to these Terms or the services shall first be subject to good-faith negotiation between the parties. If not resolved within 30 days, disputes shall be submitted to binding arbitration in accordance with the rules of the American Arbitration Association (AAA), with proceedings conducted in Tennessee. The prevailing party shall be entitled to reasonable attorneys' fees.

Notwithstanding the above, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent irreparable harm.

Class Action Waiver: You agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action.

17. Changes to These Terms

Apex reserves the right to modify these Terms at any time. For material changes, we will provide at least 30 days' notice via email to your address on file. Continued use of the service after the effective date of any changes constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, your sole remedy is to cancel your subscription before the effective date.

18. Entire Agreement

These Terms, together with the Privacy Policy at apexconversiongroup.com/privacy.html, constitute the entire agreement between you and Apex regarding the services and supersede all prior agreements, representations, or understandings. If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

19. Contact

For questions about these Terms: